A vegan, highly concentrated purple shampooCleanses, tones & repairs while keeping hair hydrated from roots to endsCreates a rich lather to neutralize brassiness & boost brightness after one useScientifically proven to make hair three times brighter than other top purple shampoosPH-BalancedFree of DEA, aldehydes & formaldehydeCruelty-, gluten-, nut-, paraben-, phosphat-e, phthalate- & sulfate-freeSuitable for blonde, lightened, grey hair & all hair types
